August 1999Volume Six, Number Eight
Highlights from August 1999
Here's a sample of the August 1999 issue of Expedition News. To subscribe to the complete version each month either by postal or email see the subscription information below.
Everest has been summited in early winter before, although May and October are traditionally when the mountain experiences the most foot traffic. In 1987, the South Korean winter expedition placed Huh YoungHo and Ang Rita Sherpa on top on Dec. 22.
The Mt. Everest 2000 team will be composed of seven climbers along with 20 sherpa, and will follow the Southeast Ridge from the South Col. And although the group has received seed funding from Web site developer Vertical Horizon, Inc. of Garden Grove, Calif., additional funding well into the six figures is still being sought (just to climb Mt. Everest, Nepal imposes a fee that ranges between $50,000 and $70,000).
Project leader is KoreanAmerican climber Jeong Taek Oh, 47, of Garden Grove, who believes the timetable is tight, but still feasible. Of course, since the millennium technically starts on January 1, 2001, they can always try again in December 2000.
QUOTE OF THE MONTH
Fatal Adventures Boost Sales The author of "Perfect Storm" theorizes why "yuppie-expedition-gone-wrong" is such a pervasive theme in today’s magazine articles, books, and movies. New York Times reporter Alex Kuczynski asks in a June 7 story, "Why are American readers suddenly so voyeuristic, and so eager to participate in the extremesports version of highway rubbernecking?" The answer, says author Sebastian Junger, lies in the fatcat American lifestyle.
"As a culture, we’re bridling at the amount of safety and luxury we have. The 1980’s were about all this wealth and opulence, and it seems we’re sated with that. Now there’s a whole new esthetic of being fit and adventuresome and everyone has to canoe down something," Junger tells the Times.
Climbing High Men climb mountains because they’re there. Women climb to prove they’re as strong as men, concludes Erica Sanders in a New York Times review of "Climbing High: A Woman’s Account of Surviving the Everest Tragedy" by Lene Gammelgaard.
Keep the Masses Indoors Outdoors specialty retailer Gary Neptune of Neptune Mountaineering, Boulder, Colo., writes in an industry trade magazine, "We need to be more aware of companies which use notsosubtle marketing techniques, such as supporting ‘expeditions’ which are of no true exploratory value, have minimal scientific value, are not cutting edge, and of interest only to the participants and to the masses who do not know any better."
His by-lined story in the June 1999 issue of Outdoor Retailer magazine continues, "We see articles in magazines such as National Geographic where far too many photos are loaded with larger logos than anyone can find on normal retail products. Marketing behavior such as this verges on crossing the line between art and pornography. As I have said before, our outdoors should not be sold to the masses like the Spice Girls," Neptune sniffs.
EXPEDITION NEWS is a monthly review of significant expeditions, research
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