MountainZone.com Industry News






Roffe Skiwear Launches Fall 2002 Collection for Women
Includes jackets, pants and fleecewear.
Monday, November 18, 2002

Roffe, the classic American skiwear brand where function meets form, fit and fashion, introduces its Fall 2002 line designed for women alpine skiers seeking both technical and style-conscious apparel. The 17-piece collection of waterproof-breathable outerwear, stretch pants and RoffeFlex stretch fleece components are available August 2002 with suggested retail prices ranging from $60 to $275. According to Roffe(R) Vice President of Sales Roger Bird, the small, but focused Fall '02 collection represents a renewed commitment to the brand's heritage since it was acquired in August 2001 by Pacific Trail, Inc.

"We are now poised to restore our product leadership position in the industry," said Bird. "Our commitment is to offer products that stay true to the positioning of the Roffe(R) brand. Thanks to Pacific Trail, Inc. we also have the vast support network of customer service, production, sourcing and distribution resources behind it". Bird added that Roffe(R) will offer an expanded line for Fall '03, including a full men's collection. The outerwear line includes four shell parkas in various lengths and one shell pant featuring the new extremely soft and light weight Prima(tm) Cloth mini ripstop nylon waterproof-breathable fabric. The shell fabric is fully tape seamed with a 5,000mm laminate that is extremely breathable (20,000 g/m/24hrs).

All styles feature a soft, brushed tricot fleece lining, detachable/stowable adjustable hood, powder skirt with gripper elastic, underarm zippers, spandex storm cuffs, two-way zippers, goggle pocket with brushed tricot facing and hand warmer pockets. Three of the four styles offer lightweight, yet warm 100g DuPont(R) Thermolite(R) Ultra insulation for added warmth and comfort.

Suggested retail prices include the Alta short jacket for $235, the Vail mid-length jacket for $250, the Aspen mid-length jacket for $265 and the Brighton parka for $275. Rounding out the outerwear line is the Taos WPB pant, which features covered side-leg boot zippers, internal gaiters with gripper elastic, a zippered hip security pocket and Cordura(R) reinforced scuff guards. Suggested retail price is $150. The Fall 2002 outerwear line features four new colors including garnet, alabaster, cypress and black.

For Fall 2002 Roffe continues with their popular stretch pant line, including in-the-boot and out-of-the-boot styles offered in three different fabrications: Roffe(R) Premiere 4-way Stretch, 4-way CZ Stretch by Schoeller(R) and 4-way WB400 by Schoeller(R). All styles feature flat-seamed nylon/Lycra(R) power mesh stirrups, full stretch comfort waistband, alterable back seam and an interior stash pocket to storing money or personal identification. Available in sizes 4 to 16 in short, regular and long lengths, suggested retail prices range from $135 to $235.

RoffeFlex collection of four-way stretch fleece components includes zip-tees and ankle tights in lightweight, midweight and heavyweight options. Malden's Polartec(R) Power Stretch(R) technology offers a smooth nylon/Lycra(R) outer facing to resist wind for retaining warmth and abrasion resistance for longer wear and easier layering. The non-pill fleece inner surface wicks moisture and has an anti-microbial treatment to resist odor-causing bacteria. RoffeFlex is offered in unisex sizes XS - XL, with suggested retail prices ranging from $60 to $95. Founded in 1953, Roffe(R) has built it's reputation as the classic American skiwear brand that delivers functional performance skiwear with a focus on fit, form and fashion. Roffe(R) products are available nationwide in specialty ski and sporting goods stores.

Based in Seattle, Roffe(R) is a division of Pacific Trail, Inc., a wholly owned subsidiary of London Fog Industries. Pacific Trail designs, develops and markets authentic, quality outerwear and equipment for men, women and children. Its brands include Pacific Trail(R), Black Dot(R), Moonstone(R), Roffe(R) and the Dockers(R) licensed brand. Pacific Trail sources and manufactures its wide range of products in the Far East, Central America and Europe, and distributes them throughout the United States and through licensed agreements in Canada, New Zealand, Japan and Australia. Additional product information and resources will be accessible via the brand's web site, www.roffeskiwear.com.

Posted by Ari Cheren, MountainZone.com Gear Editor