Jackson Hole, WY. -- Cloudveil, the innovative outdoor apparel upstart credited with helping launch soft shell apparel in the outdoor market has redesigned, repositioned, and re-fabricated their Spring Collection for 2003.' Responding to dealer and consumer demand, Cloudveil is introducing four new fabric technologies in three new categories targeted to multi-sport applications in the mountains and beyond.

Specifically, Cloudveil's new Prospector Collection is the first, value-oriented soft shell apparel on the market. " As the broader outdoor market consumer is learning about and purchasing soft shells, it is critical to make this process as inviting as possible," states Steve Sullivan, co-founder. "We see the additions of the Prospector and Cadence Collections as complementing our popular Cool and Drizzle offerings while continuing to build our leadership position in soft shell."

Utilizing Inertia, a new proprietary stretch woven fabric developed with Toray of Japan over the past two years, the new Prospector program is designed for multi-sport use and features price points more applicable to the spring/summer consumer market. Inertia” is a revolutionary dual face soft shell fabric that is ideal for the warmer weather of Spring/Summer and completes Cloudveil's year round soft shell programs.

Cloudveil's new Cadence Collection is comprised of outdoor cross-training apparel for mountain athletes. The Men's and Women's Ambush Jackets and Vests feature Fusion, a new bonded stretch woven/Fieldsensor’ fabric combination for warmth and comfort in the always changing outdoor environment. Additionally, the new base layer and beyond Highline Program features athletic silhouettes built of DryForce a new fabric that actively wicks moisture and helps maintain a consistent body temperature. Finally, the Half Moon Jackets for Men and Women are multipurpose, lightweight (7.5 oz.) wonders featuring a hybrid blend of Cloudveil's new CirrusPlus and Inertia fabrics.

Cloudveil is a youthful, forward thinking, outdoor apparel manufacturer based in Jackson, Wyoming, that has received critical acclaim for their innovative use of fabric combinations and design, including pioneering the soft shell category of technical apparel. For more information on Cloudveil visit www.cloudveil.com

— Posted by Ari Cheren, MountainZone.com Gear Editor