MountainZone.com Industry News






Chorus Snowboards Launches 02/03 Website
Company founded by 5 pro women boarders.
Monday, October 28, 2002

PORTLAND, Ore., October 9, 2002 -- Chorus, manufacturer of progressive, innovative snowboards specifically for women and the first snowboard company founded by five professional, world-class female snowboarders, has launched its 2002-03 web site at www.chorussnowboards.com.

The site features the entire team and highlights the newly attained status of the founding pros, Cara-Beth Burnside, Leslee Olson, Roberta Rodger and Tomo Yamakoshi, as part owners of the company. Also on the site is a wealth of information on the three snowboard lines (cap, sidewall, and girls'), including testimonial from the team on their favorite boards.

In keeping with the tradition of open access to the Chorus team, this year's site will feature a photo gallery with many photos from the riders' personal archives. Site visitors will also find e-mail addresses to correspond with the team directly and a news section to follow new developments with the team and company.

"Our first season was so successful, in large part due to the influx of support we received, primarily through our web site," said Georell Bracelin, Chorus Snowboards' brand manger. "Already this season there has been a groundswell of web traffic, so we're glad to get the new site up and launch into another great year."

Wordhouse Creative, a full-service advertising and marketing agency located in Bend, Oregon again designed the site. With a portfolio that includes web, print, identity, and television, Wordhouse Creative helps their clients reach their goals through original, well-designed advertising and marketing programs.

Chorus is the first-ever snowboard company founded by professional, world-class female snowboarders. In October 2000, Chorus began manufacturing progressive, innovative product for women only. Chorus snowboards are built with women in mind, offering customized flex and shape with a strong focus on freestyle performance. Although each rider works with artists to design a graphic to suit her personality, Chorus boards are not signature models. The team works closely together to test, ride and collaborate on design of the entire line. Chorus offers cap construction snowboards in five lengths from 142cm-157cm with a suggested retail price of $385 and sidewall boards in lengths of 145cm, 150cm and 155cm with a retail price of $435. The company also offers a girls' collection, featuring boards in lengths of 118cm and 128cm, retailing at $199. Chorus snowboards and apparel are sold at select specialty snowboarding stores worldwide. For more information visit www.chorussnowboards.com.

Posted by Ari Cheren, MountainZone.com Gear Editor