VASHON, WASHINGTON -- In congratulations of an outstanding
year for J.J. Thomas, Ride Snowboards is pleased to announce the mid-season
release of the J.J. Thomas Special Edition 157. The J.J. Thomas SE 157 shares
the same shape as the Ride Exile 157 but includes some special upgrades that
J.J. requested be put in the Exile 157 that he rode when he snatched X-Games
Gold and Olympic Bronze.
The upgrades in the SE 157 include J.J.'s superpipe-refined flex pattern,
making this a stiffer board. Gallium, a strong conductor of heat, has also been
added to the base, lowering the amount of friction on the surface and enabling
a faster Ride. Also, the core has progressed to Ride's most advanced Aggression
Core which is made with our lightest wood, three full-length carbon stringers
for maximum power potential, and two polymer damping layers which helps remove
rider-fatiguing chatter. The result is a core that defies the current limit of
performance with incomparable drive and stability. And finally, the
reinforcement is now a combination of CarbonEx and Kevlar, which provides
superior torsional rigidity for a better overall edge hold. Other special
features of the SE 157 include J.J.'s stance printed in the insert area so you
are able to mount exactly like J.J. does if you so desire, and special
packaging which includes a free limited edition T-shirt and sticker.
Commenting on the mid-season release of the SE 157, Brand Manager Scott Mavis
stated, "We're stoked for JJ, he had an insane year with his Grand Prix
performance, the X-Games, and the Olympics. He deserves a Pro Model, he really
earned it, and we wanted to give it to him." Chuck Mason, Sales Manager, added,
"The market seems pretty pumped on it, too. We haven't had the program out for
long, but shops are stoked and putting in their orders and shop employees are
asking about it. I'm also excited to do something different with a little extra
value. With the bonus T-shirt and sticker there is a heightened level of
attention to detail."
Look for the J.J. Thomas SE 157 with its free T-shirt and sticker at your
favorite specialty snowboard shop in mid-October.
Posted by Ari Cheren, MountainZone.com Gear Editor