Portland, Ore. - Continuing its philosophy of supporting
and building from the team up, Chorus Snowboards has announced that it will
further engage its core team by granting partial ownership to each of its
athletes. The team, which includes world-class professional snowboarders
Leslee Olson, Cara Beth Burnside, Roberta Rodger and Tomo Yamakoshi, will
thereby acquire greater control of the direction and future growth of the
company.
"We always felt like we owned the company before and we worked just as hard
with as much passion then as we will now. But, it's a nice compliment and
it makes us even more dedicated to the success of this company," said Leslee
Olson. "I just got back from tuning and waxing 22 boards and delivered them
to a camp, so you can see I'm more than just a rider."
Moving into Chorus Snowboards' second successful season, plans are in place
for the company's continued growth and expansion. In response to the many
hits on the Chorus website - over 400,000 visitors visit the Chorus site
every month, many of whom are beginners anxious to get involved with
snowboarding - Chorus has plans to develop an entry-level board for
beginners for winter 2003. The company will also expand its soft goods line
to include more rider-designed street wear and accessories.
Since the brand's emergence into the market one year ago, Chorus has made a
considerable impact on the women's snowboard market. As seen by the
response from its consumers, the popularity of the brand lies in the
strength of its team. Chorus, in turn, provides consumers with extraordinary
access to the team through special events, the company web site and other
channels.
One example is the Chorus Nights program at High Cascade Snowboard Camp
located in Bend, Oregon. During Chorus Nights the Chorus team answers
questions, shares stories about snowboarding and spends time getting to know
the campers during dinner. In response to last season's program, a majority
of the repeat campers brought along their newly purchased Chorus snowboards
this season.
The team also spends time throughout the summer guest coaching at summer
camps and this spring hosted a women's 3-day camp at Mt. Bachelor. All
levels participated with campers aged 9-60. "There were even mom's out
there riding the halfpipe!" said Olson.
Chorus is the first-ever snowboard company founded in October 2000 by five
professional, world-class female snowboarders that manufactures progressive,
innovative product for women only. Chorus snowboards are built with women
in mind, offering customized flex and shape with a strong focus on freestyle
performance. Although each rider works with artists to design a graphic to
suit her personality, Chorus boards are not signature models. The team
works closely together to test, ride and collaborate on design of the entire
line. Chorus offers cap construction snowboards in five lengths from
142cm-157cm with a suggested retail price of $385 and sidewall boards in
lengths of 145cm, 150cm and 155cm with a retail price of $435. The company
also offers a girls' collection, featuring boards in lengths of 118cm and
128cm, retailing at $199. Chorus snowboards and apparel are sold at select
specialty snowboarding stores worldwide. For more information visit
www.chorussnowboards.com.
Posted by Ari Cheren, MountainZone.com Gear Editor