Type it in and check it out: www.nikeacg.com is now online. The flash-based site serves as a platform for in-depth information about ACG outdoor footwear, apparel and equipment and the sources of its inspiration.

"The site allows Nike ACG to communicate in a deep, meaningful way with the outdoor community," said Rob Mitchell, Nike ACG Marketing Director.

"Nike has so many stories to tell from a design and product development perspective, and ACG specifically has a rich community of partners, athletes and employees that inspire us. The web is an excellent medium for us to share these stories."

The announcement came in the midst of the Ford Gorge Games, of which ACG is the official footwear and apparel sponsor. Over 40,000 estimated spectators attended the world's preeminent outdoor competition held in Hood River, Oregon, where they had the opportunity to log onto the new site at ACG web kiosks.

— Posted by Ari Cheren, MountainZone.com Gear Editor