Gravis' new Fall/Winter 2002 website is primed and ready to go live in a few short weeks, with the official launch scheduled for the last week of June. Gravis' new site will not only provide users with the inside track on all pertinent company, team, and product happenings, but it will also function as a hub for the rest of the cyber world through its handy new section coined the "G-Spot."

The newly developed G-Spot speaks strongly to the wide range of influences, interests, and characteristics that define Gravis, its employees, and its global following. The G-Spot will link to the websites of Gravis' many friends including magazines, record labels, bands, DJ's, artists, art galleries, clubs, and retail shops. It will also link to websites for skateparks, surf breaks, and ski resorts from around the globe, as well as to some of Gravis' favorite hotels, resorts, restaurants, travel agencies, and travel tools - i.e., CNN's world time and currency exchange. The G-Spot will function as a resource portal that people can utilize on a daily basis to stay in the loop on everything that makes not only the Gravis world, but their own world, go round.

Another new addition to the Fall/Winter 2002 website is the inclusion of Gravis' Fall/Winter 2002 ad campaign that will run in sport, music, art, and lifestyle publications in the coming months. "We've never included this type of info on our site before," commented Gravis Marketing Manager Luis Calderin. "Now people will be able to scroll through our complete ad campaign, allowing them to get an overall sense of our creative direction and message for Fall/Winter 2002."

Additionally, Gravis' Fall/Winter 2002 website will feature beats from Gravis development team member DJ Z-Trip, frequent news updates on all things Gravis, a distressed visual appearance that is consistent with all Fall/Winter 2002 collateral (ads, postcards, press kits, catalogs, and POP), Gravis event listings (regional, national, and international), a refined team page with updated bios and images of each team member, and user friendly tools that facilitate site navigation. And keep your eyes peeled for an assortment of hidden links and other clever surprises that have been covertly woven into the fabric of Gravis' soon-to-launch new Fall/Winter 2002 website.

Same URL, great new website ­ www.gravisfootwear.com - coming soon...

— Posted by Ari Cheren, MountainZone.com Staff