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ARC'TERYX to launch new apparel with PrimaLoft
garments include a belay jacket, mountain jacket, and mountain vest
Friday, June 21, 2002

Vancouver, BC -- ARC'TERYX Equipment Inc. has partnered with PrimaLoft(R)-The Down Alternative(TM) to produce 3 new key technical insulation garments for Fall 2002. ARC'TERYX, a company known for taking technology and innovation to new levels of performance is using PrimaLoft insulation to complete its snow sports and alpine program offerings.

The featured PrimaLoft garments include a belay jacket, mountain jacket, and mountain vest. The belay jacket, a large oversized waterproof insulated jacket, offers foul weather protection for ski touring, mountaineering, and ice climbing. This jacket is constructed with PrimaLoft insulation and a new lightweight 2-layer Gore-Tex (R) fabric to keep the user warm and dry. The mountain jacket is a "minimalist insulated jacket" that's lightweight, packable, and warm. The mountain vest is a sleeveless version of the jacket and provides complete warmth in a lightweight garment.

Bob Holding, Senior VP Marketing and Sales for ARC'TERYX says, "For years our retailers and customers have been asking for an Insulation Program. Our design team has been searching for the right insulation fabric to incorporate with our groundbreaking design technologies. PrimaLoft's lightweight, water-resistant, breathable, and highly compressible characteristics fit perfectly. In addition, we've applied unique design technologies to eliminate the need for quilting, which means less stitching, weight, compression, and added loft and warmth. The new ARC'TERYX Insulation Program represents the classic products that the market now expects from us - remarkable fit, technical design and superb innovation".

PrimaLoft's Marketing Director, Tom Mendl, agrees. "Developed as a synthetic alternative to down for the U.S. Army, PrimaLoft has a history of performance and innovation. Working with a company such as ARC'TERYX, whose high performance standards set the benchmark for advanced outerwear apparel systems is a challenge and honor that we are looking forward to working with."

PrimaLoft(R)-The Down Alternative(TM), is manufactured by and is a registered trademark of Albany International Corp. and is featured worldwide in outerwear, sleeping bags, gloves, footwear and luxury bedding. For additional information, contact the PrimaLoft Sales and Marketing Group at 1-800-833-3836 x 2238 or visit www.primaloft.com.

ARC'TERYX Equipment Inc. is the industry leader in technical outerwear and equipment. For more information about ARC'TERYX, contact the Marketing Department at 1-800-985-6681 or visit www.arcteryx.com.

Posted by Ari Cheren, MountainZone.com Staff