May 1, 2002 -- Jackson, Wyoming. Cloudveil, a leading manufacturer of
technical mountain apparel, continues to flourish with over 30% growth in
Fall 2002 pre-season sales. Known for its pioneering role in the soft shell
market, Cloudveil cites an expanded product offering, increased national
and international distribution, and the continued supply of clean,
forward-thinking designs that appeal to core mountain users.
"Overall, the gains are a combination of increased sales in our apparel
line, the successful launch of our glove line, and expanded distribution,"
explains VP and Co -Founder Stephen Sullivan. "Domestic business increased
significantly and sales in Japan and Canada continue to be strong. We also
recently debuted our product line in the United Kingdom and Korea,"
Sullivan continues. "Complementing solid, double-digit growth in apparel,
our glove sales vastly exceeded projections for Fall 2002. We see continued
opportunity for growth in our primary sector, outdoor specialty retail,
with additional opportunities to expand in adjacent markets. For example,
the glove line opened new doors for Cloudveil in the competitive alpine
ski/snowboard market."
The Cloudveil glove launch included 12 styles ranging from lightweight
gloves to expedition mitts. The line includes specific women and menšs
styles for nordic, backcountry, alpine skiing and snowboarding, as well as
ice climbing and mountaineering. "Wešve integrated the performance aspects
of numerous soft shell and stretch waterproof breathable fabrics into our
glove designs. The result is technical handwear that is both functional and
comfortable in a wide range of temperatures and conditions," states Melanie
Kirol, Director of Product Management. "Watch for us to continue to pursue
and incorporate new fabric technologies in future designs."
Cloudveil is a youthful, forward thinking, outdoor apparel manufacturer
based in Jackson, Wyoming, that has received critical acclaim for their
innovative use of fabric combinations and design, including pioneering the
soft shell category of technical apparel. For more information on Cloudveil
visit www.cloudveil.com
Posted by Ari Cheren, MountainZone.com Staff