Statesville, NC -- THORLO, creators of Thorlos activity specific socks, has declared 2002 Thorlos year of the women. This year as THORLO focuses their design on women, three new models of women's outdoor Thorlos will be introduced. In addition to the existing Women's Light Hiker and Lite Running and Walking models, Thorlos will introduce Women's Wool Silk Light Hiker, Light Hiker CoolMax mini-crew, and Hiker THORLON this spring.

Stanley Kravetz, President and CEO of THORLO, recognizes "that women are smart shoppers who demand high quality and high performance from the products they purchase." Thorlos have long been recognized as durable, quality socks designed for optimal foot comfort and health. The company now provides those qualities in women's specific models. Kravetz adds, "Thorlos continues its commitment to providing consumers, including women, with superior products that improve their quality of life."

THORLO recognizes that women's feet are different and has designed their new products to better fit the active woman's needs. Thorlos women's outdoor socks have a narrower heel pocket to fit a smaller heel. Additional elastic has been added to ensure a secure fit on the ankle and arch area, and to keep the sock positioned inside boots or shoes. The toe box on Thorlos women's socks has also been modified and is padded according to the activity to keep the ball of the foot comfortable. These changes ensure an exceptional fit and help keep women's feet healthy during their outdoor experiences.

The new women's models utilize the same fiber and yarn as their existing counter-parts. The Women's Wool Silk Light Hiker blends wool for warmth with silk for a soft hand and Thorlos proprietary THORLON for its wicking and padding properties. The Women's Hiker THORLON uses the proprietary yarn for comfort in a midweight sock that's great for rocky and varied terrain.

— Posted by Ari Cheren, MountainZone.com Staff