(NEWBURY PARK, CA) - - Giant Bicycle has entered into a partnership with Kraft/Nabisco and Universal Studios to promote the re-release of Steven Spielberg's E.T. - The Extraterrestrial.

Over 100 million packages of Kraft and Nabisco products, including Chips Ahoy!, Cheese Nips, Ritz Bitz, Shake 'n Bake, Alpha Bits, Shredded Wheat, Kraft Macaroni Cheese, Raisin Brand and Jell-O are displaying Giant logos and a photo of one of 3500 Giant "Frantic" kids bikes to be given away through an instant-win coupon program.

"We're very excited to be involved with this program," states Russ Okawa, Marketing Manager for Giant Bicycle. "The brand exposure to millions of consumers is incredible, and the fact that thousands more kids will be on Giants is phenomenal."

The Frantic is a 20" wheeled single-speed bicycle that features a sturdy steel frame, aluminum rims, coaster and rim brake systems, High-Impact plastic fenders, BMX pad sets, a bar-mounted bell and kickstand.

The Giant logo and imagery will also be on in-store displays in national supermarket chains, and on a two-page spread in People magazine. In addition, Kraft/Nabisco and Universal Studios' websites will feature links to the Giant Bicycle website.

Giant is the worlds leading producer of performance bicycles. For more information and to view the 2002 line of Giant Bicycles, visit www.giantbicycle.com.

— Posted by Ari Cheren, MountainZone.com Staff