2001-2002 Season — Nordic skiing has been enjoying rejuvenation over the past few years with product innovations like the Salomon SNS Pilot System. Many active sports enthusiasts who have traditionally shied away from winter activities are now finding their way to nordic skiing in search of exercise and fun. To welcome the wider range of consumers, Salomon is revamping its Nordic collection with new colors and aesthetics.

"Nordic ski equipment has progressed to the point that it’s no longer considered just a workout, but it’s also considered great fun," explains Don Powell, Nordic category manager for Salomon North America. "It can be a social experience for some, and a means of solitude for others. With Salomon reaching out to a broader audience, it makes sense to offer cooler, more fun colors and aesthetics to compliment the most technical equipment in the industry."

Salomon has updated its cross-country skiing collection with new colors and new aesthetics developed with the North American consumer in mind. These new, sleeker color waves add style and flair for gliding winter fun or serious competition.

The Active line — for performance oriented athletes for whom nordic skiing is one of the many sports in which they participate — sees the Active 9 Skate, Vitane 9 Skate, and the Active 9 Classic with new sleeker color waves. Also new in the Active line is the introduction of the 7 series — the

Active 7 and the Vitane 7 — both designed for discerning cross-country skiers who practice both classic and skate skiing. The Escape line — the choice for family or friends who want to play in the winter playground — also sees new colors and aesthetics in the Escape 6 and Vitane 6, and the Escape 4 and Vitane 4. Bindings within both categories have been updated with new colors.

ACTIVE

Boots:

• Active 9 Skate — new color (Black/Red/Pearlescent)
• Vitane 9 Skate — new color (Yellow/Grey/Pearlescent)
• Active 9 Classic — new color (Blue/Silver)
• Active 7 —new color (Blue/Grey/Yellow); new lace cover with zip locker, stretch material and hook closure.

Bindings:

• Pilot Active Skate — new color (Grey)
• Profil Active SC — new color (Black)

ESCAPE

Boots:

• Escape 6 — new color (Charcoal/Red); new lace cover with stretch material and hook closure
• Vitane 6 — new color (Grey/Egg); new lace cover with stretch material and hook closure
• Escape 4 — new color, 2 versions (Blue/Orange and Grey/Red); new lace cover with stretch material and hook closure.
• Vitane 4 — new color (Burnt Yellow, also Blue returns)

Bindings:

• Profil Auto Men — new color (Black)
• Profil Auto Women — new color (Black/Grey)

Salomon’s new Nordic line will be available in stores across the US beginning Fall 2001.

Salomon is one of the portfolio of sports brands of adidas-Salomon AG, the number two sporting goods manufacturer in the world. In North America, Salomon is based in Beaverton, Oregon. Salomon design, development, and manufacturing is located in Annecy, France, and Boulder, Colorado. Salomon products include technical mountaineering, backpacking and outdoor footwear; inline skates; cross-country ski boots and bindings; alpine skis, boots and bindings; Snowblades & snowboards, and snowboard boots and bindings. The adidas-Salomon brand portfolio also includes adidas footwear and apparel, TAYLOR MADE golf clubs and accessories, MAVIC wheels and bicycle rims, and BONFIRE SNOWBOARDING apparel and accessories. Salomon information can be accessed on the World Wide Web at http://www.salomonsports.com.

— Posted by Ari Cheren, MountainZone.com Staff