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MountainZone.com
Copyright © 1999
Warren Miller Films
All Rights Reserved
Meredith Goldstein/Cynthia Land
MountainZone.com
(206) 621-8630 x210 or x181
[email protected]
For Immediate Release
MOUNTAINZONE.COM ANNOUNCES PRIMARY SPONSORSHIP OF WARREN MILLER'S 50TH ANNIVERSARY FILM, FIFTY
Sneak preview of film available online at MountainZone.com
Seattle, WA - October 5, 1999 - MountainZone.com, the leading mountain sports website offering community, commerce and content, today announced that it is the presenting, marquis sponsor of the Warren Miller fiftieth anniversary feature-length film, Fifty. On its website, MountainZone.com is providing an exclusive multimedia sneak preview of Fifty which will be housed in the Warren Miller Gallery, www.mountainzone.com/wmgallery.
The producer and host of the Warren Miller Entertainment website for the past two years, MountainZone.com is now taking on the expanded role of integrated media partner, which will help Warren Miller promote its films and videos around the world. As a global outdoor website with avid audiences everywhere from Germany to Japan, MountainZone.com provides a new medium for promotion and exposure for Fifty. And through coverage of events like the X-Games Big Air Snowboarding, the Nagano Winter Olympics and World Extreme Skiing Championships, MountainZone.com has proven that it is leading the way in using cutting-edge multimedia technology to showcase fast-action outdoor sports on the web.
"We feel MountainZone.com is the ideal partner for our 50th Anniversary," says President of Warren Miller Entertainment, Kurt Miller. "This year we're celebrating not only fifty great years of filmmaking but also the ever-progressive advancement of our company into the NEXT fifty. From the beginnings of our partnership with MountainZone.com, we've seen it as an exciting and innovative presence increasingly able to reach an audience just as active and passionate as Warren Miller fans."
"The transformation of Warren Miller films over the past fifty years is amazing, from shooting with a borrowed camera and showing them to a few hundred people, to broadcasting film snippets on the web to millions around the world," said Lisa McCrummen, Director of Marketing for MountainZone.com. "The sponsorship of Fifty provides an excellent opportunity to get in front of the avid winter sports enthusiast and help them learn more about MountainZone.com's vast outdoor resources while bringing the film to a much wider audience than would be possible through traditional film distribution channels alone. We're thrilled to be involved."
Warren Miller Gallery Online
For the throngs of fans who eagerly await each year's film and associated hype, the '99 Warren Miller Gallery launches today. To honor fifty years of Warren Miller films the site will offer not only the online sneak preview, but will also feature a complete 23-minute documentary, The Making of Fifty.
In addition to providing exclusive Warren Miller merchandise like t-shirts and hats, and past Warren Miller feature films and instructional videos, the site offers rich content including vintage and contemporary photos, contests, bloopers, and much more. The gallery also provides a link to Fifty film schedules and film details. All of this information is located at www.mountainzone.com/wmgallery.
About MountainZone.com
Launched in March of 1996, MountainZone.com is the leading mountain sports website offering community, commerce and content. In January of 1999, USA Today rated the webby-award winning MountainZone.com one of the top two winter sports sites. From first-hand interviews with Olympic gold medalist Picabo Street and IMAX Everest star Ed Viesturs to multimedia cybercasts of the '97, '98 and '99 Mount Everest climbs, MountainZone.com offers visitors more than 7,000 outdoor retail products and more than 50,000 pages of award-winning mountain sports news, interviews, and photos. MountainZone.com, and its sister website SkiResorts.com, are produced and owned by MountainZone.com, a privately held Web publishing company based in Seattle, Washington.
Use "FIFTY" as user name.
Press Kit · Media Access
